Full Service Broker

No Promotion Needed
Everyday Value That Beats Most Bonuses
$0 commissions, zero-expense-ratio index funds, and 4.5%+ APY on idle cash — with no account minimum and no transfer fees. Fidelity's built-in value beats most brokers' sign-up bonuses without the strings attached.

4.5/5
T&Cs Apply

Options trading involves significant risk and is not appropriate for all investors. Options contract fees of $0.65 per contract apply to all equity options trades. Margin trading requires a minimum account balance of $2,000 and is subject to interest charges at Fidelity's current base margin rate of 10.575%, which is subject to change. SIPC protection covers securities accounts up to $500,000, including $250,000 for cash claims, but does not protect against market losses. Fidelity's zero-expense-ratio index funds (FZROX, FZILX, FNILX, FZIPX) are available exclusively through Fidelity brokerage accounts and cannot be transferred in-kind to another broker. Past performance is not indicative of future results. Please review Fidelity's full fee schedule at Fidelity.com/commissions before trading.

Up to $1,000
IBKR Share Reward
Earn $1 in IBKR shares for every $100 added to your account, up to $1,000. New accounts only. Vesting period applies.

4.3/5
T&Cs Apply

New accounts only. Share rewards vest after 12 months and are based on net deposits within the first 6 months. Interest is only paid on cash balances exceeding $10,000. Margin trading involves high risk; rates are subject to change. Full terms at IBKR.com/legal.

$101
Schwab Starter Kit Bonus
Deposit just $50 within 30 days of opening a new account to receive $101 to split across the top 5 stocks in the S&P 500. For new investors only.

4.3/5
T&Cs Apply

New accounts only. Deposit at least $50 within 30 days of enrollment to qualify for the $101 Schwab Starter Kit bonus. The bonus is used to purchase fractional shares of the top 5 S&P 500 companies; whole shares can be transferred, but fractional shares must be liquidated upon account closure. Options trading involves high risk and requires specific account approval. Offer available to U.S. residents only and cannot be combined with other referral bonuses. Full terms at Schwab.com/legal.

 
Up to $600 New Account Cash Bonus Open a new Merrill Edge Self-Directed account and fund it within 45 days to earn a cash bonus up to $600. New accounts only. Terms and conditions apply. See full details at merrilledge.com.
4.0/5
T&Cs Apply
Merrill Edge Self-Directed Investing is offered by MLPF&S, a registered broker-dealer, Member SIPC and a wholly owned subsidiary of Bank of America Corporation. SIPC protection covers investment accounts up to $500,000 including $250,000 for cash claims. Commission-free trading applies to online US-listed stock and ETF trades. Options trades are commission-free but carry a $0.65 per-contract fee. Exercise and assignment fees are $0. Online options spreads are limited to two legs — more complex strategies require broker-assisted execution and carry a $29.95 broker-assisted trade fee. Outgoing full ACAT transfer is $0; IRA closure fee is $49.95. No annual fee and no inactivity fee. Cash in brokerage accounts earns near-zero yield by default; Preferred Deposit requires $100,000 minimum and involves manual transfers. Guided Investing robo-advisor charges 0.45% annually with a $1,000 minimum. Preferred Rewards program eligibility requires a minimum 3-month average combined BofA and Merrill Edge balance of $20,000. Merrill Edge does not offer cryptocurrency, futures, fractional shares, or paper trading. See merrilledge.com for current rates, fees, and program terms.

No Promotion Currently Available Platform Built for Active Traders TradeStation doesn't compete on sign-up bonuses — it competes on platform power. TITAN X charting, EasyLanguage automation, and Portfolio Maestro backtesting are the reward. Check tradestation.com/pricing for current offers and fee schedules.

3.8/5
T&Cs Apply

TradeStation Securities, Inc. is a member of FINRA, SIPC, and CME Group exchanges, regulated by the SEC. SIPC protection covers securities accounts up to $500,000 including $250,000 for cash claims. Commission-free trading on US-listed stocks and ETFs applies to TS Select accounts only. Options contract fees range from $0 to $0.80 per contract for equity options and $0.60 to $1.00 for index options depending on monthly volume — see full fee schedule at tradestation.com/pricing. Futures commissions range from $0.50 to $1.50 per contract. A $10 monthly inactivity fee applies to accounts with a balance below $5,000 and fewer than 10 trades in the prior 90 days. IRA accounts carry a $35 annual maintenance fee and a $50 termination fee. The outgoing ACAT transfer fee is $125. Margin trading involves significant risk including the possibility of loss exceeding your initial investment; margin rates run up to 13.5%. EasyLanguage strategies and automated trading involve additional risks. Past performance of backtested strategies is not indicative of future results. TradeStation does not offer fractional shares, spot cryptocurrency trading, or forex. Investment products involve risk and may lose value.

Up to $500
New Account Cash Bonus
Open and fund a new E*TRADE brokerage account with a qualifying deposit by 6/30/2026. Use promo code OFFER26. New accounts only. Terms and conditions apply. See full details at us.etrade.com.

3.5/5
T&Cs Apply

ETRADE Securities LLC is a registered broker-dealer and member of FINRA and SIPC. SIPC protection covers investment accounts up to $500,000 including $250,000 for cash claims. Commission-free trading applies to online US-listed stock, ETF, and equity options trades. Options contract fees are $0.65 per contract, reducing to $0.50 for accounts placing 30 or more trades per quarter. Futures contracts cost $1.50 per side plus exchange and regulatory fees. Mutual funds outside the no-transaction-fee list may carry trading commissions up to $19.99. Uninvested cash earns interest at rates ranging from 0.01% to 0.15% — see current rates at us.etrade.com/pricing-and-rates. Core Portfolios robo-advisor charges a 0.30% annual fee with a $500 minimum. Margin trading involves significant risk and is subject to interest charges; rates vary by balance. No annual fee, no inactivity fee, and no ACH withdrawal fee. ETRADE does not offer direct cryptocurrency trading. Morgan Stanley research and advisory services are subject to separate terms and eligibility requirements. Investment products are not FDIC insured, not bank guaranteed, and may lose value.

A full service broker provides a comprehensive suite of investment services beyond basic trade execution — including research, financial planning tools, retirement guidance, and in some cases access to human advisors. Full service brokers typically offer broader investment selection, deeper educational resources, and more robust customer support than discount-only platforms.